Stitch by Stitch was founded by designer Graham Hollick after several life-changing trips to India. Graham admits to feeling as though he must have lived in India in a past life, such is this feeling of affinity with the country.
"One of the things that really excites me about India, is the visibility of craftsmanship everywhere you go: statue makers, weavers, kite makers... people who paint rickshaws! This is lost in our culture - it's just not an every day thing." says Graham.
The brand has evolved over the years to work with groups of hand weavers and a master quilt-maker, as well as with embroiderers, all based in Gujarat and Kutch.
Graham's travels have also taken him into the Himalayas of Nepal where he developed a relationship with weavers of traditional Radhi.
Karen Sear Shimali is the director of the company. She and Graham are old friends who met whilst studying for their textile design degrees at Winchester School of Art ( now Southampton University ).